E-commerce is one of the most prominent ways technology is used in today’s world. Internet usage has skyrocketed as a result of various technological advancements. Thus, several fields, including education, medicine, banking, government, and business, are experiencing a rapid transformation in the digital sphere. The International Trade Centre (ITC) has also complemented the rise of micro, small, and medium-sized enterprises (MSMEs) in online trade. Statistics from one of the ITC’s most recent surveys done on 2262 businesses show that 82% of all businesses involved in cross-border e-commerce are SMEs.
An Overview of Enhancing E-commerce Trends for MSME Expansion
E-commerce is changing the face of business in India because of increased
- Smartphones
- Internet usage
MSMEs are experiencing rapid economic growth to strengthen our position in the global economy. The increasing popularity of online marketplaces showcases the promising potential of these digital platforms for accelerating the market entry of MSMEs. Some recent trends in the online buying industry portray that more and more people choose to shop online because of the convenience of saving time.
Since 2014, the government of India has established a number of programs to encourage and facilitate the expansion of the country’s e-commerce sector. E-commerce trends are positively influenced by the quality of its website, which is the primary aspect that can provide significant benefits. It is also anticipated that the government investment in establishing a 5G network will improve the e-commerce industry in India.
Ways to empower SMBs via e-commerce platforms
SMBs today understand the value of well-defined and organized applications and websites for increased sales conversion and enhanced business growth. These micro, small, and medium-sized enterprises know the need to protect their users’ personal information online. Due to the growing digital transformation, E-commerce platforms must be developed to better serve the demands of customers and support the growth of MSMEs. The ways by which e-commerce platforms can empower SMBs are:
- Subscriptions are a huge boon to small and medium-sized businesses (SMBs) as they engage in e-mail direct marketing.
- Digital advertising tools will increase website engagement and, ultimately, brand awareness.
- With an intuitive navigation format, visitors can quickly find the content they need or shop for the items they want. The website’s user interface should take this in mind while designing their sites.
- The website’s built-in e-mail system can keep visitors up to date.
- Search engine optimization (SEO) on each website page and advertisement.
Reshaping Brands through Online Marketplace and Digital Marketing
Manufacturers and retailers in the MSME industry now have a much better chance of reaching their intended market and reviving their brands with digitalization and e-commerce. The accessibility of many companies improves through online channels by enhancing both their consumer base and bottom line. MSMEs and women have been given an equal playing field with larger competitors due to digitalization and e-commerce. The internet has opened up new doors for retirees with specialized skills.
E-commerce platforms have a strong connection to MSMEs because the latter may rapidly expand their customer acquisition strategy by accessing cutting-edge tools and the entire national market. Customers from all across the country may now purchase regional specialties only because of the rise of e-commerce. Online store memorandums of understanding (MoUs) with the Indian government increase consumer access to local goods and services and help economic and social progress in those regions. Adopting digital marketing helps small MSMEs and individuals maintain their livelihoods and gives them a sense of accomplishment that can motivate others to do the same.
Briefing on the Power of Digital Marketing in Small Steps
More and more small and medium-sized enterprises (SMEs) are turning to online commerce because of its convenience, speed, and safety. The success of micro, small, and medium-sized enterprises (MSMEs) on e-commerce platforms can be attributed to the substantial investments made in both technology and people. Platforms have collaborated with suppliers and technology partners to improve user experience, such as the creation of multilingual user interfaces with other alternatives based on codes for pay-on-delivery.
Also Read: Why Indian MSMEs Should Embrace Blockchain Technology
The virtuous loop started by e-commerce and MSMEs has brought in new customers, especially from tier-three cities and the millennial generation. Even though it’s still in its infancy, the e-commerce market in India is expected to generate between $150 and $170 billion in revenue by 2027, helping to boost the economy and create new jobs in the digital marketing sector.
Last but not least
Small and medium-sized enterprises (SMEs) have benefited greatly from the resources supplied by digital companies. Because of this, MSMEs have grown more productive, making better use of available resources to give them an edge in the marketplace. Significant improvements are also being made on the back end by way of new and updated technology and infrastructure. Warehouses, transportation, and logistical investments have closed the gap in transporting commodities to formerly inaccessible places. This has created a level playing field for consumers everywhere.
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